Product Coaching
Empowering Africa’s Next Startup Leaders
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Building products in Africa is different.
Building products in Africa is different.
I specialise in building winning Product cultures and shipping innovative products within our unique markets.
I specialise in building winning Product cultures and shipping innovative products within our unique markets.
Building and shipping products in Africa presents unique challenges. Too often, global advice misses local realities. Most teams in Africa are Engineering-led, not Product-led. Proven product principles aren’t fully embraced - leaving teams and talent with untapped potential.
My coaching bridges the gap by coaching senior talent and providing mentorship where it’s needed most.
"We brought in Roger and he blew us away... This process was the perfect blend of instruction and collaboration, and we're far better off as a business as a result of it."
- Rich Mulholland, Missing Link
"We brought in Roger and he blew us away... This process was the perfect blend of instruction and collaboration, and we're far better off as a business as a result of it."
- Rich Mulholland, Missing Link
15
years exp
15
years exp
3x
founder
3x
founder
80+
products built
80+
products built
3
patents
3
patents
300+
founders mentored
300+
founders mentored
Product Leaders and teams hire me for coaching, mentorship & workshops on:
Product Leaders and teams hire me for coaching, mentorship & workshops on:
Foster a better Product culture in teams or org-wide
Create alignment with a Vision, Mission & Strategy
Pricing strategy & experiments
Create experimentation and Customer Discovery processes
Implement effective Product metrics or team OKRs
Snr PM to Executive PM gaps and skills
and more...
Coaching & Mentorship
Coaching & Mentorship
Unlock tailored 1:1 guidance designed for founders, executives, and ambitious teams across Africa’s vibrant tech ecosystem. Leverage deep experience in product validation, leadership, and scale-up to accelerate your journey.
Lean startup validation and go-to-market strategy
Leadership development for senior PM to executive
Navigating fundraising, investors & boards
Culture shift from Engineering-led to Product-led
Personal coaching for productivity, resilience, and decision-making
Cross-cultural leadership within African markets
Book a personalised session or explore bespoke mentorship packages—each grounded in real-world startup leadership and actionable frameworks.
"Having been through mentorship programs with Google, Facebook and others, I can hands down say Roger has been the most impactful mentor we've had."
- Timbo Drayson
"Having been through mentorship programs with Google, Facebook and others, I can hands down say Roger has been the most impactful mentor we've had."
- Timbo Drayson
"He is an all-rounded person in regards to business, from having vast knowledge and experience in technology, business development and finance to entire business management."
- Richard Machomba
"He is an all-rounded person in regards to business, from having vast knowledge and experience in technology, business development and finance to entire business management."
- Richard Machomba
Workshops
Workshops
Drive practical learning and real-world results with hands-on workshops for teams, accelerators, and innovation hubs. Sessions are crafted for high engagement and immediate impact.
Popular Workshop Topics:
Customer Discovery & Experimentation
Company Metrics & Product Analytics
Navigating Fundraising: Decks, pitching, and managing investor relations
Drive Product Culture with my '10 Principles of Great Product teams' gap analysis
OKRs and KPIs: Aligning teams for measurable success
Pricing Strategy and Experimentation
Company and Product Strategy: Vision, Mission and Master Plan.
"Roger is an exceptional leader and product expert. He has a deep understanding of product methodologies and best practices, and unique insight into how to build tech ventures in Africa.
"Roger is an exceptional leader and product expert. He has a deep understanding of product methodologies and best practices, and unique insight into how to build tech ventures in Africa.
Having worked with him on 12+ businesses across 5+ markets and 3 sectors, I have observed his ability to effectively adapt his approach for different business models and founder personalities, to improve product systems, processes, and outcomes."
- Nicole Dunn
Having worked with him on 12+ businesses across 5+ markets and 3 sectors, I have observed his ability to effectively adapt his approach for different business models and founder personalities, to improve product systems, processes, and outcomes."
- Nicole Dunn
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