Meet Roger

Hello! 

I specialise in building winning Product cultures and shipping innovative products within our unique markets.

I've helped build about 80 tech products over the last 15 years, the majority of them for African markets. I've been a founder at three companies with one exit, ran a startup studio, led product for a $100M venture builder and am currently CPO, helping a fast-scaling startup 100x. 

Along my journey, I've helped create 3 patents and developed multiple iterations of startup validation frameworks. From my first book, Start Here, to the Lean Iterator, Startup Journey Map, and the Traction Engine. These have been applied in venture building processes, accelerator programs— for Alan Grey Orbis Foundation, UCT Graduate School of Business Venture Incubation Program, and other accelerators and incubators.

I've paid plenty in school fees, but I still learn every day. I care deeply about constant improvement for myself and others through mentorship or coaching. I've seen first-hand the transformational impact that high-growth startups can have in Africa, and I am passionate about delivering value into our ecosystems through growing strong product teams and helping validate or scale great opportunities that solve some of our greatest problems.

Beyond Product and startups, I'm an avid tabletop gamer, sailor and am passionate about technology, poetry, philosophy and economics.