Meet Roger

Product and innovation with high growth startups.


I'm passionate about technology and its potential to change Africa, I focus on startups as a vehicle for innovation. I'm currently co-founder and COO of Trixta. Previously I was running a startup studio, Playlogix, where we built over 50 tech products in 5 years and I learned the value in validating the business model first. It’s why I co-founded the Lean Iterator that is a validation process to help entrepreneurs know what to focus on and help investors make investment decisions.

I also wrote a book called 'Start Here' on how to build a startup. I’m incredibly optimistic about the local Cape Town startup scene and have been heavily involved in the Silicon Cape Initiative, mentored at numerous accelerators and incubators and made a few angel investments.

I'm currently looking for my next adventure. Hire me for one of these roles...

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